A global initiative reminding us of the ongoing efforts to reduce the harm caused by tobacco and nicotine products.
While we’ve made significant progress over the years in reducing smoking rates and raising awareness of the health risks associated with tobacco, new challenges continue to emerge. The landscape of tobacco and nicotine products is evolving rapidly — from e-cigarettes to heated tobacco and nicotine pouches. Many of these products are designed and marketed in ways that can appeal to younger audiences, using flavours, packaging, and social media messaging that create a perception of safety or modernity.
This year’s theme — Bright products. Dark intentions. — focuses on unmasking these tactics and highlighting the importance of protecting future generations from the dangers of nicotine addiction.
It’s a moment to reflect on how we, as individuals, communities, and organizations, can contribute to creating healthier, safer environments.
Whether it’s by supporting awareness initiatives, promoting smoke-free spaces, helping people quit, or advocating for responsible marketing regulations — every step counts.
Let’s use this day to open conversations, raise awareness, and remind ourselves that tobacco and nicotine addiction remain important global health challenges.
